Emily Booth of The Horror Channel

Emily Booth is more popularly known as the glamorous, dark-haired TV presenter of The Horror Channel.

Emily was born in Chester, England in 1976 but grew up in Hastings, East Sussex. Her paternal great grandfather built one of the first cinemas in the UK in Cornwall. It is now a garage, but still has a plaque on the wall marking its significance. Emily studied for 3 A levels and a BA in media and film degree at Goldsmiths College, University of London. While she was a student she earned money busking in the street playing the violin and sang on Eurotrash. She once worked in PR for the London based Salvation Films. She used to be an avid animal rights campaigner and keeps pet rats.

In 2011 she gave birth to her first child, Betty Seren Booth-Walters.

Emily is known for her roles in such cult films as Pervirella, Cradle of Fear, Evil Aliens, and BAFTA nominated short film Inferno. She also appeared in Quentin Tarantino and Robert Rodriquez’s double header Grindhouse (2007) in the mock trailer “Don’t”, by Edgar Wright (director of Shaun of the Dead).

Emily was also the host of several Channel 4 and satellite television shows. She co-presented and co-wrote video game review show BITS for two years. She was a segment presenter on Channel 4 flagship morning show The Big Breakfast, and also presented on the gameshow Banzai for E4. Other shows she worked on include L!VE TV’s Blue Review, paintball challenge show Mission: Paintball, Threesome and Demolition.

Emily has presented several television programmes related to cult films, including OUT There on five and Shock Movie Massacre on Bravo. Emily is a presenter on Eat Cinema, interviewing A-list Hollywood stars on The Buzz and hosting her own show First Night Bites. She also hosted the now defunct Quiz Night Live, a premium rate call-in quiz show, shown on satellite/Freeview channel Ftn. She is presents The Match on the on XLeague.tvchannel. In 2007 she joined Zone Horror where she works as a presenter and continuity announcer.

She was among the guests at the 2009 Festival of Fantastic Films in Manchester and announced the results of the Delta Film Award. She also hosted GoreZone Magazine’s Weekend of Horror and is the official poster girl for the magazine. GoreZone Magazine will launch a DVD cover mount starring Emily Booth each month from December 2009.

Emily introduces film premieres on her very own Horror Booth most Wednesdays, Fridays and Saturdays on The Horror Channel. This is a fun and often naughty film prelude to get the audience in the mood for the film premiere, and Emily will often find interesting information on the film to give you additional insider knowledge. Tune in to The Horror Booth most Wednesday and weekends before the10.55 movie on Horror Sky 319 Virgin 170 and Freesat 138!

The Social Channel – Keeping Pace With the Power of the Consumer

Facebook and Twitter have become two very effective sounding boards, giving consumers a platform to communicate with friends and followers in an instant, reading and sharing opinions of products, services, and brands. With 140 characters or less, consumers have the ability to influence the buying behavior of hundreds of their peers in short period of time in a casual, friendly, trusted environment.

The importance of these communication channels seems to be understood by many retailers from a marketing standpoint. Brick & mortar companies along with online-only retailers continue to adopt what has become a smarter and more powerful consumer market, full of product reviews, company research, price comparisons, and peer recommendations on a global scale.

Having the ability to communicate directly with customers on a daily basis gives retailers more insight into their own business, allowing them to provide better customer service and make necessary operational or product adjustments based on popular feedback. It also gives them the opportunity to share relevant product information and offers to loyal customers, who in turn may share the information immediately with their peers within the same channel.

The issue is no longer whether the channels are important; the issue is primarily around execution, how to communicate through the channels effectively, engaging the intended audience while maintaining the integrity of the brand.

Though many companies now have a Facebook business page, the successful brands are those that use the channel with the understanding that it is primarily a social communication tool for friends and associates, not the typical marketing channel. Successful retailers use it as a way to enhance the shopping and brand experience, fully aware that they are in the customers’ home turf.

In this environment, marketers must play by the rules of their customers, providing them with the information that their audience will “Like” or “Share while respecting their customers’ privacy and overall user-experience within the channel. Pushy “buy now” marketing messages will not play very well, whereas honest engagement through “sharing” and excitement about a product or offer may be welcome.

Communication through this channel also requires a degree of caution. Anything the retailer does can be shared instantaneously within this Social Channel to an incredibly broad audience, permanently affecting their brand and reputation, for good or bad. A simple “tweet” mentioning the brand can noticeably (and measurably) affect the awareness and perception of the brand.

While many retailers are still behind the ball when it comes to effectively executing in these social channels, others have responded quickly to consumer demands and are putting resources behind what has become the new face of online marketing.

One such retailer is Tea Collection, an online children’s clothing store based in San Francisco, CA. E.B. Boyd recently highlighted their efforts in a Fast Company article, specifically around the success Tea had with a Facebook promotion last summer; Tea gave their Facebook fans the opportunity to vote for their favorite piece, promising to provide a significant discount to the piece that received the most votes.

Not only did Tea Collection fans have fun with the promotion and vote down the price of a $59 girl’s dress to $10, Tea had one of their biggest sales days ever, selling out of the dress as well as several other items.

The success of this promotion was largely due to Tea’s ability to engage their audience with a fun and valuable offer, then following it up with great customer service and quality products.

This well-balanced mix of engagement, service, and quality has been a decisive factor for marketing campaigns from the start. These three principles of marketing continue to be critical to the success of any retailer, especially those looking to capitalize on the current popularity of the Social Channel. Without these basic principles, retailers may jeopardize relationships with even their most loyal customers, ultimately losing any influence they may have had.

Early this year, CNBC’s Consumer Nation published an article posing the not-so-rhetorical question, “Consumers, Do You Know How Powerful You Are?” In her article, Barbara Thau points out that shoppers are “…becoming the critical influencers over what their peers buy…” due to social tools such as Facebook and Twitter. With retailers losing some of their influence due to smarter consumer choices, many retailers are “…grappling to keep pace with an increasingly digitally connected consumer.”

Retailers must also have a sense of how massive this channel has become. According to the most recent Social Bakers numbers, Facebook alone has grown worldwide by over 80 million users worldwide since the beginning of 2011. That is an average of approximately 700 thousand new accounts per day! This number includes the rising number of retailers that continue to do their best to keep up with this ever-changing online marketing channel.

Since success and return on investment are more difficult to measure in some cases and may not be apparent as quickly as they were with Tea Collection, many retailers are hesitant to put additional resources into any online campaign that cannot be tracked from a bottom-line standpoint. However, as the Social Channel continues to develop, new tools and resources are becoming more prevalent and effective, allowing for greater, more holistic insight into all online marketing campaigns, including the Social Channel campaigns.

Regardless of success measurements and ROI, the fact of the matter is that the Social Channel is full of consumers capable of reaching and potentially influencing hundreds if not thousands of their peers, literally, with a click of a button. If retailers are to be effective on any level within this environment, it will help them to have an appreciation for how powerful the channels and their primary users have become.

How to Get Your Girl Back – 5 Simple Steps to Getting Your Girlfriend Back

The break down of a relationship can feel like a nightmare- especially if you believe that you’ve lost the love of your life. Relationships collapse for loads of reasons. Some relationships break down due to very complex, deep-seated issues. Others falter due to relatively simple things such as one person in the relationship needing a bit of space and time to themselves. Other relationships are called off in the heat of the moment following an argument. The solution to how to get your girl back will be largely influenced by the reason why your relationship broke down. The more complex the reason, the more carefully planned efforts you’re going to have to make. Thankfully, there are some basic steps that can get to you off on the right track to getting your girlfriend back.

The break down of a relationship can feel like a nightmare- especially if you believe that you’ve lost the love of your life. Relationships collapse for loads of reasons. Some relationships break down due to very complex, deep-seated issues. Others falter due to relatively simple things such as one person in the relationship needing a bit of space and time to themselves. Other relationships are called off in the heat of the moment following an argument. The solution to how to get your girl back will be largely influenced by the reason why your relationship broke down. The more complex the reason, the more carefully planned efforts you’re going to have to make. Thankfully, there are some basic steps that can get to you off on the right track to getting your girlfriend back.

The key to getting your girlfriend back is proving to her that you can be a great partner who has the potential to make her really happy. To do this you need to:

  1. Keep your emotions under control – No matter how distraught you are feeling you have to stay calm. If you allow your ex to see displays of emotion such as extreme distress or anger, then you’re unlikely to come across as ideal partner material
  2. Keep busy – Be as active as you can. Try and channel all your sadness into activities. If you spend too much time sitting around dwelling on the break up of your relationship, you’re likely to let your emotions get out of the control. Not a good idea!
  3. Show positive behavior all the way – One of the crucial factors in how to get your girl back is showing her that you’re a great person to be around. So, make sure that your ex only sees you behaving in a positive, charming way. Also watch your behavior whenever you’re around anyone who is likely to report things back to her. Remember, you want everything your ex hears about you to be positive. You may be concerned that your ex may think that you don’t care about her if you behave like this. That’s no harm – keep her guessing initially.
  4. Don’t bombard your ex with contact – It’s really important not to keep constantly contacting your ex girlfriend. Not only is this likely to infuriate her but it’s also going to let her know that you’re desperate to get back with. She could easily become bored with this situation and decide move on from you. If you keep her guessing, you’re more likely to keep her interested in you.
  5. Use all communication opportunities effectively -Communication is going to be key in getting your ex girlfriend back. When you get a chance to communicate with her – don’t mess it up. If you get angry or upset during a conversation with your ex you’re not going to show yourself in a very positive light. Plus, you can’t get your views across in a constructive way if you plunge into negative forms of communication. You need to show that you have some insight into what went wrong in the relationship and that you are motivated to work on all the problems.If your ex is not showing much interest in getting back with you at this stage – don’t push her.